True Fit, the retail industry’s data-driven personalisation platform for apparel and footwear, has introduced two new products - True Insight and True 360 - powered by its Fashion Genome. Both increase retailers’ comprehensive intelligence from across the True Fit network in the form of individual reports, aggregated dashboards, and consumer intelligence.
Fashion Genome is the largest connected data set for apparel and footwear.True Fit, the retail industry's data-driven personalisation platform for apparel and footwear, has introduced two new products - True Insight and True 360 - powered by its Fashion Genome. Both increase retailers' comprehensive intelligence from across the True Fit network in the form of individual reports, aggregated dashboards, and consumer intelligence. #
For the first time, retailers have access to a new type of data, allowing them to make more informed decisions when it comes to improving the shopper journey. Furthermore, True Insight and True 360 can be used cross-functionally by different departments within a retail organisation - from merchandising, to marketing, to product design.
True Insight allows retailers to better understand their target audience, consumer purchasing patterns, the styles that are most commonly returned, and how products fit compared to a comprehensive index of products across the industry in the same category. True Insight – which leverages the Fashion Genome’s robust set of data from millions of consumers and styles from nearly seventeen thousand brands – was developed in partnership with True Fit’s vast network of retailers and brand partners.
As a dashboard comprising analytics and reporting, True Insight collects a single retailer’s data across both their brand site and reseller, into one aggregated view. Any member of the retailer’s team can visualise all shopper data through a collection of five core dashboards: demographics, purchase history, fit consistency, returns performance, and purchase attributes.
True 360 offers better consumer-specific data to enhance the entire retail service provider ecosystem. With this solution, retailers now have at their fingertips detailed data that can be applied to personalise their shoppers’ experiences across all touchpoints, enhance homegrown recommendation models and analytics, and improve other third party software services that make up its personalisation stack.
Powered by True Discovery and True Confidence, True 360 enables retailers to see shopper profile data and associated intelligence, including demographic data like height, weight, age, body type, favourite brands and sizes, high affinity brands and personalised style, fit, and size recommendations. No personally identifiable information (PII) is shared. The data provides a 360-degree view of each shopper, and can be used in the CRM or CDP to enhance personalisation across a variety of partner services, including email marketing, product recommendations, retargeting, search, category browsing, in-store clienteling, call centres, and more.
“We created True Insight and True 360 in partnership with our network of retail and brand partners as part of our continued mission to help retailers personalise every touchpoint in the customer journey. That means taking the power of our Fashion Genome outside the walls of our own software, and opening up the data and intelligence to help all the companies that serve our retail network. We’re committed to providing access to better intelligence to make every customer interaction truly personal and relevant,” said Romney Evans, co-founder of True Fit. “These two new products help close the loop in a virtuous circle of personalisation that is benefiting retailers, brands, and consumers alike.”
“True Insight helps us visualise the powerful data in our platform so that we can make smarter product design and customer marketing decisions,” said Sean Condon, senior director Global Digital Commerce at ASICS.
“We’ve already seen the power of the True Personalisation Platform when our customers engage with True Fit’s recommendations on our site. Now we’re excited to expand that benefit to every customer interaction and experience by using True 360 data directly in CRM, and have it available to our other partners and software providers to make every interaction with Kenneth Cole products more personal, more relevant,” said TJ Papp, vice president Digital and Ecommerce at Kenneth Cole Productions. (SV)
Fibre2Fashion News Desk – India
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