US' 3D fashion tech firm Style.me enters metaverse with wearable NFTs

Style.me provides partner brands with the capability of taking physical collections into the digital world via ‘phygital’ experiences. Metaverse projects will be able to use Style.me's plug-and-play solutions to make digital fashion accessible to their communities. Designers and brands will be able to create new experiences, such as virtual runway shows, exhibitions and live events, the company said in a media release.

Currently, utilities for fashion NFTs remain limited, and Style.me, with its 3D and AR technologies, is at the forefront of making digital fashion more accessible.

Rufus Parkinson, president of Style.me, said: "From day one, Style.me's goal has been to enable consumers to visualise and interact with fashion in the digital space. We can now use our proprietary technology to open up a new realm of user experiences and believe that digital fashion and NFTs are going to transform the industry."

Digital fashion is poised to see massive growth over the coming years alongside blockchain technology and the rapid rise of the metaverse. The luxury digital fashion market alone is set to grow to as much as $20 billion by 2030, according to Morgan Stanley. Style.me has already seen a demand for its products with usage up 386 per cent over the past year, and this latest fashion NFT offering opens up greater opportunities for growth in digital fashion, the release said.

Fibre2Fashion News Desk (KD)