US' Nitches launches apparel owner verification system mobile app

It should be available later this month for buyers who purchase products from stores registered with Nitches. Nitches OVS is an application (app) that can be used to prove ownership of Nitches’ luxury products, apparel and streetwear clothing items. Nitches developed the Nitches OVS to show the authenticity of its limited-edition capsule collections and NFTs (non-fungible tokens) that are created with well-known celebrities and influencers. To reduce costs on Ethereum gas fees, Nitches minted its NFTs on the polygon blockchain network. Polygon is faster and less expensive for transactions than Ethereum, the company said in a press release.

Nitches plans to provide its Nitches OVS to other businesses that want to protect their products, apparel and clothing from counterfeiting. To enable its verification technology, Nitches sews a unique QR code into the items (products, apparel and clothing) it manufactures. Buyers scan these codes to register their products on its Nitches OVS app to authenticate them and claim ownership. Therefore, combating counterfeiting and proving their item is authentic and the real deal because it can be tracked and is registered on the Nitches OVS app.

“For decades, luxury designers have been struggling with counterfeit products, costing buyers and sellers billions of dollars. Our Nitches OVS and authentication technology could revolutionise the industry by putting an end to counterfeiting and allowing consumers to demonstrate their items are genuine,” John Morgan, Nitches’ CEO, said in a statement.

Fibre2Fashion News Desk (GK)