US' Randa Apparel & Movista optimise retail execution

RAA recently selected Movista, the leading enterprise-class retail execution and workforce management platform, as its partner to optimise and plan its retail merchandising associates’ daily activities and to generate real-time actionable insights from the data those activities produce. With Movista, RAA will have a 360° view of work plans to optimise its territories, routes, and daily schedules while using real-time, field-collected data around mileage, expenses payroll and job completion with photos and surveys to identify and act on key business innovation insights, Movista said in a press release.

“RAA is in the business of owning, creating and expanding powerful lifestyle brands. Today, more than ever, flawless in-store merchandising execution is critical to our success. Their platform will provide our retail merchandising associates with a ‘live’ work companion and provide us with full visibility as projects are executed. By utilising Movista we will increase workforce productivity, visibility and productivity for ourselves and our retail and brand partners,” David J. Katz, EVP, and chief marketing officer at RAA, said in a press release.

“We are thrilled to collaborate with R, a company built on helping retail partners adapt to the evolving changes in the apparel industry. Our platform will give RAA the tools to optimise their reps’ scheduling, log in-store service hours, mileage and expenses through one app with flexible configurations to increase savings each year,” Movista’s chief customer officer, Eric Wilson, said.

Fibre2Fashion News Desk (GK)