US' Vera Bradley debuts in the metaverse to mark 40th anniversary

The World of Vera Bradley will be accessible via its official website, the company revealed on social media sites Twitter and Discord. It will also be the point-of-purchase for Vera Bradley’s NFT collections, the first of which is slated to launch in September during New York Fashion Week. Established in 1982, Vera Bradley aims to create an experience that bridges the physical and digital worlds and provides a space for women to explore and learn about Web3 through the World of Vera Bradley.

Aptly named the Heritage Pass, Vera Bradley’s genesis NFT will celebrate the brand’s 40th anniversary and feature one animated image of Vera Bradley’s coveted throwback Jilly Bag in four archived prints. Available for purchase on September 14, 2022, and priced to sell at $82.00, each of the 440 Heritage Pass NFT tokens will function as a Mint Pass and come with a physical, limited-edition Jilly Bag in one of the four heritage prints featured in the NFT. Moreover, buyers will receive a Jilly Bag in one of four surprise patterns. Additionally, first-adopters will be rewarded with early access to purchase the second Vera Bradley NFT, launching in October.

Available for presale on October 1 and 2 and for public sale on October 3, 2022, Vera Bradley’s second NFT drop, the 1982 Collection, will be comprised of 1,982 generative backgrounds derived from 40 archived prints to commemorate the year the company was founded. Priced at $19.82 USD, the 1982 Collection is meant for both crypto lovers and breast cancer awareness supporters as 100 per cent of Vera Bradley's primary net proceeds will benefit the Vera Bradley Foundation for Breast Cancer, focusing its unique utility on advocacy and fundraising.

“The World of Vera Bradley brings Vera Bradley’s brand vision for an interconnected future and Web3 world to life,” said Daren Hull, brand president, Vera Bradley, in a press release. “Beyond technology, Web3 will continue to evolve and shape ownership in the next generation. We believe NFT projects like ours, rooted in strong fundamentals and a commitment to maximising the fundraising impact to the Vera Bradley Foundation for Breast Cancer, will be the future of Web3.”

“With the launch of the World of Vera Bradley and our first NFT collections, we will create an authentic and connected community of digital asset holders through innovation, vision, and a consumer-first approach. This is another experience to strengthen Vera Bradley’s sisterhood, utilising Web3 and fundraising for the Vera Bradley Foundation for Breast Cancer,” said Jennifer Bova, vice president of marketing, Vera Bradley.

Both Vera Bradley NFT Collections will be available for purchase through the World of Vera Bradley’s online platform using a credit card, or via Open Sea using ETH.

Fibre2Fashion News Desk (NB)