Luxurious Belgian innerwear company, Van de Velde, and social selling platform provider, Pippa&Jean, have entered into an innovative partnership. Women can now experience Marie Jo and Prima Donna lingerie at an exclusive lingerie styling event in their own home in the company of friends and can soon order via personalised online boutiques.
The innovative partnership with Pippa&Jean is the next step in Van de Velde’s online sales strategy. Through this partnership, the company launches a new business model bringing together Pippa&Jean’s successful social selling platform with the experience of luxury brands Marie Jo and Prima Donna. In Germany, this innovative sales channel will be led by Anja Horst, Van de Velde’s newly appointed managing director for social selling. As the former director marketing products & consumer promotions at Tupperware Germany, Anja has extensive knowledge about the German social selling market. With her arrival, Van de Velde aims to strengthen its partnership with Pippa&Jean.Luxurious Belgian innerwear company, Van de Velde, and social selling platform provider, Pippa&Jean, have entered into an innovative partnership. Women can now experience Marie Jo and Prima Donna lingerie at an exclusive lingerie styling event in their own home in the company of friends and can soon order via personalised online boutiques.#
The concept of social selling, which allows people to experience products in the comfort of their own home, has become increasingly popular in Germany. The overall size of the German social selling market is currently over 16 billion euros and growing at a rate of 8 per cent per year. With the development of this new innovative sales channel, Van de Velde not only increases the awareness and availability of Prima Donna and Marie Jo brands, but also provides customers the ultimate personalised consumer experience.
Van de Velde CEO Erwin van Laethem said, “This new partnership with Pippa&Jean fits our commitment to ensure the availability of our brands for customers through all channels. Working together with a partner like Pippa&Jean’s digital platform fits well with our mission: empower the bodies and minds of women.”
Pippa&Jean CEO Gerald Heydenreich said, “We are very excited about this partnership with Van de Velde, which for us, is the first step into opening our unique social selling platform O3S for other brands interested to launch their own sales force. The innovative team of Van de Velde is at the forefront of a development we are going to see in the coming years with brands building their direct-to-consumer channel through own independent sales forces in order to continue to build more reach and personal service for the end consumers.” (GK)
Fibre2Fashion News Desk – India
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