PLUG IN Editorial- 2025 

About the Fair

9th Apr, 2025 to 11th Apr, 2025 at Hikarie Hall, 150-8510, Tokyo Shibuya Hikarie 9F, 2-21-1 Shibuya, Shibuya-ku, Tokyo, Japan PLUG IN has gained a reputation as a joint exhibition of high-quality fashion and lifestyle goods. Organized by the fashion industry's No. 1 media, "Senken Shimbun," it is a medium-sized exhibition that picks up trending brands and hot topics from daily reporting activities. It is held as a place for a diverse range of visitors and exhibitors, including department stores, select shops, specialty stores, manufacturers, trading companies, and media, to meet, and is held completely BtoB. From 2021, CREDITS will join as a partner and the event will be renewed as "PLUG IN Editorial". It will expand the areas of design goods, beauty cosmetics, and food. In addition, test marketing will be conducted in collaboration with the select shop "Editorial," and exhibitors will be supported with options such as photo sessions.