Knowing how conventional cotton is grown and denimis made, Patagonia is out to change the industry. Patagonia Denim uses only 100per cent organic cotton grown without synthetic fertilisers, pesticides orherbicides. An innovative dyeing process enables the company to reduce water,energy and chemical use dramatically and produce less carbon dioxide thanconventional synthetic denim dyeing. Fair Trade Certified for sewing, PatagoniaDenim is the way denim should be made.