Did you know Louis Vuitton is a generational legend? Founded way back in 1854 in Paris, it all started with a trunk maker creating high-quality, durable, and super stylish luggage.
Back in 1858, Louis Vuitton shook up the world of luggage with his game-changing ‘Trianon’ canvas, bringing a fresh new twist to travel gear. Fast forward to 1896, and his son Georges took things up a notch by introducing the iconic LV monogram canvas, complete with chic floral motifs.
In 1885, the brand opened its first store in London, and by the early 20th century, it had become the epitome of refined travel. The introduction of the ‘Keepall’ bag, a sleek and practical alternative to bulky trunks, locked Louis Vuitton’s status as a master of blending elegance with functionality.
The brand was on fire! And then—bam—the moment came when the Monogram Canvas became the ultimate symbol of luxury and exclusivity. Suddenly, it was everywhere! on bags, accessories, and more, flaunting its iconic pattern as a badge of high-end style!
In 1987, Louis Vuitton made a bold move by teaming up with Moet et Chandon and Hennessy, creating the ultimate luxury powerhouse – LVMH (Moet Hennessy Louis Vuitton)! This iconic merger brought together a dream team of prestigious brands, catapulting Louis Vuitton to new heights and giving it a global stage like never before.
1. Marc Jacobs (1997–2013) In 1997, Marc Jacobs stepped in as Creative Director for Louis Vuitton’s women’s collections, and wow! did he breathe new life into the brand! He catapulted LV into the world of high fashion, making it the ultimate mix of luxury and street-style cool.
When Marc Jacobs bid farewell in 2013, French designer Nicolas Ghesquiere took the reins as the creative head of Louis Vuitton’s women’s collections, ushering in a fresh, exciting chapter for the brand!
Virgil Abloh made history in 2018 when he was appointed as the Men’s Creative Director at Louis Vuitton, becoming the first Black artistic director at the brand. Abloh, who was also the founder of Off-White and worked closely with Kanye West, brought a streetwear sensibility to high fashion.
In 2023, American musician and designer Pharrell Williams took over as the Men’s Creative Director of Louis Vuitton, succeeding Virgil Abloh. Pharrell, known for his work with the Neptunes and his own fashion label Billionaire Boys Club, brings his unique blend of music, fashion, and art to the brand.
His appointment further solidifies Louis Vuitton’s commitment to cultural innovation and expanding its presence in the global entertainment scene.