IMPRESSIONS from a Cross-section

The World Economic Forum lists water scarcity as one of the major problems; but on a farm level, it has been observed that water scarcity has become an imminent threat. We see water tables dropping. We see in countries like India, farmers have a limited access to water. We work in countries like India and China; and in all these countries, we see that water conservation has become necessary in the supply chain.

It is prevalent in all the countries that we work in. Individual farmers have their own extent of facing these problems. But on a general level, it is becoming a grave threat.

Cotton growing sector consumes almost 3 percent of the total water consumption in the world.

At Cotton Connect we have found that very simple interventions based on good agricultural practice can make a significant difference in water stressed communities. Simple techniques such as mulching and water collection can increase yields and reduce water use by 30%. Installing basic technologies such as drip irrigation systems can reduce water use by 60%

As businesses look to develop more sustainability across the cotton supply chains, we know that there are workable solutions already out there, which now need driving to scale.