Mr. Fernando Cardona
Designer & Consultant Manager
Jeanologia
Company Details
Business Area:
Garment finishing technology
Turnover:
28 million euros
Clientele:
Polo Jeans, Abercrombie & Fitch, Pepe jeans, Diesel, Hilfiger Denim, Salsa jeans, Jack & Jones, and bigger retailers such as GAP, Uniqlo, H&M, Zara, etc.
What are the latest advancements in the textiles finishing technology? What are the current challenges and which will be the leading markets for textiles finishing technology in the next few years?
Today, laser technology, thanks to improvements in its hardware & software, has more power, it is much faster and it is easier to use.
Then there is new concept of Ozone (G2) that increases the productivity.
Another concept called E-soft technology smoothens garments with nano-bubbles, while allowing water savings of up to 98 percent compared to traditional systems. E-soft makes the use of chemicals unnecessary and it entirely eliminates chemical discharges to the environment.
Another great advantage for the textile finishing technology is the Environmental impact measurement software, a tool to measure the water, energy consumption, chemical product used and worker conditions in a garment finishing process. That helps brands and factories to work together in more sustainable processes.
These technologies are now contributing a big change in the production model, by being aimed at automation, productivity and social responsibility.
This is just the beginning; the biggest challenge is to sensitize all the textile industry, to use technology in favor of a more productive and sustainable garment finishing production. That means the collaboration as well of the brands & retailers, demanding technology in its productions.
The key for the industry is to be transparent, which means the final consumer has to be aware about what is behind the industry and demand a more sustainable product.
For technology manufacturers, introducing their technology in traditional and new markets is a big challenge. It is because it often means introduction of a new way to do the things. The challenge is also to understand the market and its needs.
The key is to forge a partnership, and show garment manufacturers the advantages of using new technologies and train them to improve their production efficiency by reducing cost and creating new production design.
In near future, the technology will be much more mature in the textiles finishing industry and the leading markets will be Mexico, Bangladesh, Pakistan, China, Vietnam and Cambodia.
Published on: 18/10/2013
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
