‘Sustainable fashion is trending upwards, slowly but surely, as people look to make better decisions and consider environment and ethics.’
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Sustainable fashion is not necessarily pocket- friendly. Are consumers willing to spend for the same item available elsewhere for less? Is sustainable fashion just a trend?
There are
many ways to be sustainable. So, the belief that sustainable fashion is high
end, is not true. More and more fabrics being offered are eco-friendly
and do not necessarily have a higher price. Like, organic cotton that is
ethically farmed and produced and dyed free of toxic dyes. Many
times, the biggest expense is in the way it is manufactured. So, the
question then becomes, are people willing to spend more for an item that is
made better? This is an important question, because it may be that on the
onset the lower priced item is attractive, but that item will not be made in
the same way, neither is it made to last, protect the environment, and
consider the people who made the item. So are people willing to jump on
the delayed gratification wagon?
Sustainable
fashion is not a passing trend. Sustainable fashion is trending upwards,
slowly but surely, as people look to make better decisions and consider
environment and ethics. The environment is in crisis. As people become more aware, this directly
impacts the efforts they make to better their lives for themselves and for
others, today and in future.
Many people
look at where something is made and what it is made of, but when an alluring item
jumps out at them, the focus may change. Some people are adamant about buying
local, or made in the United States of America, so that will be a particular
customer. Some only want to buy cotton, so that is another. So, it really
depends on the person. Supply chains in fashion are often so complex,
that it is actually quite difficult to know exactly what the fabric is
made of, and where it is made in terms of its origin, fabrication and
production. That is why transparency is so attractive to many
people. So, consumers are becoming more and more aware. It is in
the beginning phases. If we look at how far the food industry has come, we
realize, the same is beginning in fashion. As the second-largest polluter after
oil and gas, fashion holds particular importance. It is also a
basic necessity, like food, so there is no doubt that consumers will be
checking garments more. People will want to know why there are so many
toxins in their clothes and why anyone thinks, that is alright.
Published on: 22/04/2016
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.