Company Details
How big is the market for compression clothing in global market? Tell us about technological advancements and challenges faced by this segment.
The compression clothing market is very large and there is huge potential in this market. The demand for compression garments is strong in athletic regions, like North America, Australia, Western Europe, Scandinavia and South America, all of which have growing fitness and running communities.
There
are many new technologies being tested in the compression clothing sector that
in a few years from now could probably be the new standard. When we discovered
seamless machinery, we saw its immediate application in clothing for athletes
because the technology allows for unique designs and fabrics to be utilized.
The
world continues to go mobile with phones, tablets and smart devices. People
want to be constantly connected and this gives us the opportunity to develop as
well as incorporate the technologies into clothing that will adopt. We never
thought that fabrics that are so durable and comfortable could exist and on top
of it all, they can be embedded with electronics for increased functionality.
We think
there is a lot of room and potential for the development of smart apparel and
wearable technology. This will also allow for customization and creation of
products we have not even dreamt of. Electronics embedded into our fabrics and
apparels will likely provide a large amount of useful information for the
wearer in real time and it will be easier to share and collaborate with others.
The
world itself will be more connected, which will lead to people being more
knowledgeable and more empowered through smart clothing.
3D
printing technology is another new innovation in the field of compression
clothing. It can enable an unprecedented level of intellectual collaboration
through crowdsourcing, creating new designs and products that we have not
thought of.
However,
the major challenge faced by the compression clothing sector is lack of
education. While many athletes are seen wearing compression, there are many
misconceptions about the benefits of it. Many people think that the tighter a
compression garment is the better. But it is not true. In reality, athletes
require a level of compression that they can utilize throughout long training
periods and still feel comfortable.
Published on: 17/09/2013
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.