Born in 2013, on the streets of Delhi, Bacca Bucci has today become a leading footwear and accessories brand, enjoying support of a large clientele worldwide. An iconic brand that is synonymously associated with fashion and limitless creativity, Bacca Bucci caters to the quintessentially stylish people of today who are personality and trend conscious. At Bacca Bucci, every pair of shoe begins with a last carved by hand from a single block of hornbeam, advanced construction techniques and contemporary material. In an interview with Fibre2Fashion, Bacca Bucci Founder & Director Natwar Agarwal discusses the challenges faced by start-ups and e-commerce firms in India.
When did you start Bacca Bucci? Who are the founders?
Bacca Bucci was in planning since the beginning of the year 2012, and it came into play by the end of the same year. The company was founded by me along with my co-founder Anuj Nevatia.
Why did you choose to get into footwear category?
Reason was the availability and seasonal usage. We tried looking for various other products too but having the right strategy with the right product was something we aspired for, and we chose to move on with the footwear brand. A footwear is something which never goes off trend be it any season and that’s our logic behind starting Bacca Bucci.
How big is the Indian footwear market? At what rate is it growing?
he Indian footwear market is quite dynamic and its size changes with the passage of every second. But we can conclude that it is vast, especially when it comes to region specific and market specific categories of the product.
What were the initial hiccups as a young start-up?
Well, like other start-ups we too faced a lot of challenges like the market trend analysis, making the resources available and managing every internal and external activity, but we had the motivation of taking the brand to newer heights and despite of having so many downs we pushed our limits to go up and it did work.
What does Bacca Bucci mean?
From our perspective, it shows ‘Strength’ and ‘Power’.
Which are your best performing categories and markets?
Red Fox and Tiger, basically high-tops followed by mid-tops are the two topmost categories loved by our customers.
What are the major trends in footwear in menswear, womenswear and kids wear?
Everyone today wants to try high sole sneakers and often the ones which are comfortable and can be worn in multipurpose style. We even try unleashing such designs which our customers’ demand (through analytical data).
What is the penetration of online shopping in tier 2 and tier 3 towns in India?
Every day we are connecting with a new customer from different corner of the country, and customers from tier 2 and tier 3 towns are showing a great potential.
What are the challenges that e-commerce players in India face? What kind of government support can help improve this sector?
The challenges that all the e-commerce players face is the awareness of the product. A product, if it lacks right strategies, right platform and tools, and is not known to people, then it will not have a longer PLC (product life cycle).
The government should support e-commerce websites in the promotion and campaign parts. Since many start-ups fail in the initial phase of their journey, the government can help by providing proper support and funding.
What new products do you plan to launch soon? What are the plans with regards to going offline with your products?
We are still in the planning stage and very soon we will be disclosing some good news to the world and to our beloved customers.
Published on: 17/11/2022
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
