Innovation is at the heart of our design and production
Kingdom of White, born from a profound love for the purity and elegance of white, emerged in 2021 as India’s first all-white clothing brand for men. The brand is a testament to the timeless allure of white, offering a diverse range of collections, including premium linen, cotton, loungewear, Indie wear, classics, co-ord sets, and more. Speaking to Fibre2Fashion, CEO Vineet Haralalka discusses the various facets of being in the men’s fashion segment.
How has the men’s fashion industry evolved over the past decade, particularly in the premium segment?
The men’s fashion industry has witnessed a notable shift towards individuality and versatility. In the premium segment, there is a growing demand for timeless designs that reflect quality, authenticity, and a nuanced understanding of global trends with a balance of indigenous trends.
With the increasing focus on sustainability, how are fashion brands balancing the need for eco-friendly practices with maintaining high quality and style?
Fashion brands are increasingly adopting sustainable practices by sourcing eco-friendly materials, embracing ethical production processes, and implementing recycling initiatives. The challenge lies in finding the perfect equilibrium between sustainability, quality, and style, a balance we are actively striving to achieve.
How is technology impacting the design, manufacturing, and retail aspects of the fashion industry?
Technology plays a pivotal role in streamlining design processes, enhancing manufacturing precision, and revolutionising retail experiences. From 3D modelling in design to efficient supply chain management systems, technology is a driving force behind innovation in the industry.
How did the idea for the Kingdom of White come about? What inspired its creation?
Kingdom of White was born out of a profound appreciation for the timeless elegance of white. Inspired by its purity and symbolism of peace, our founders envisioned a platform where white is more than just a colour; it is a lifestyle.
Where do you draw inspiration for designs that balance work and play, as per the brand’s vision?
Our designs find inspiration in the seamless fusion of work and play, mirroring the versatility of the modern man. Nature, urban landscapes, and cultural elements—all contribute to the balance reflected in our collections.
What sets Kingdom of White apart from other similar websites or platforms in your niche?
Kingdom of White stands out through its unwavering commitment to the essence of white, offering a curated blend of classic and contemporary styles. Our focus on quality, individuality, and a deep connection to Indian heritage distinguishes us in the fashion landscape.
How has Kingdom of White evolved since its inception?
Since our inception, Kingdom of White has evolved by embracing evolving fashion trends while staying true to its core values. Our collections have expanded, incorporating innovative designs that cater to the multifaceted lifestyle of the modern man. We have trans-seasonal hoodies, loungewear, and also hybrid products like kurta style hoodies.
In what ways does the company incorporate innovation in its designs and production processes?
Innovation is at the heart of our design and production. From experimenting with fabric blends to exploring unique button styles, we constantly push boundaries to offer distinctive designs that resonate with the dynamic preferences of our customers.
What measures are in place to ensure the finest quality in your products?
We ensure the finest quality through meticulous craftsmanship and a commitment to using premium materials. Rigorous quality checks, a dedicated design team, and sourcing from reputable suppliers, such as Arvind Mills, form the backbone of our quality assurance.
How does the company address sustainability in its manufacturing and supply chain?
Sustainability is a priority. We prioritise eco-friendly practices in our manufacturing processes, wherever possible including responsibly sourced materials. Additionally, we actively seek suppliers who share our commitment to ethical and sustainable production.
How does Kingdom of White approach online retail, and what strategies do you use to enhance customer experience digitally?
Our online retail approach is customer-centric, focusing on a seamless shopping experience. We leverage user-friendly interfaces, and personalised recommendations at our flagship stores. Our responsive customer support online enhances the digital journey for our customers.
Are there plans to expand the brand’s presence globally? If so, how do you plan to adapt to different cultural fashion sensibilities?
While there are no concrete plans in motion, our overarching aim is global expansion in the long run.
Could you give us a glimpse into your upcoming collection? What new themes, styles, or innovations can we expect to see?
Prepare to be captivated by our upcoming collection, a tale spun from the allure of Morocco. We have got unique fabrics, designs inspired by Moroccan souks and landscapes, and prints that match the style of the new-age man. Each style teleports you to a serene destination, each style tells a story of tranquillity.
In what ways are global cultural influences shaping men’s fashion, particularly in the context of a more interconnected world?
Global cultural influences are increasingly evident in men’s fashion, reflecting a more interconnected world. Styles, patterns, and even colour choices are transcending geographical boundaries, creating a rich tapestry of diverse influences.
What do you predict will be the next big thing in men’s fashion, and how should brands prepare for future shifts in the industry?
The future of men’s fashion seems very promising with a blend of sustainability, technology integration, and a resurgence of classic styles. Brands should prepare by staying agile, embracing innovation, and maintaining a finger on the pulse of evolving consumer preferences.
