The global textile industry as a whole is now increasingly facing some very tough challenges in meeting with stricter regulations that govern sustainable and environmental business practices.
With the demand of natural resources set to increase 40% by year 2030, the textile industry - one of the world's heaviest global consumers of water and energy, is now under tremendous pressure to prioritize environmental sustainability as one of the key focus in their businesses.
Huntsman Textile Effects believes that innovative technology is the key to driving environmental sustainability and in making a real global difference. We believe that we have a responsibility to adopt and to offer the latest technologies that not only cuts water consumption and reduces energy consumption but also to empower and partner our customers to develop their businesses.
Using the best available technologies, we continue to drive higher standards to contribute towards economic and environmental sustainability to the textile business and our customers worldwide by delivering relevant products, experienced knowledgeable people and innovative solutions that are tailor-made to help businesses make real savings.
We are pleased to share that many of our customers who had used our groundbreaking AVITERA® SE dyes - a revolutionary new tri-reactive dye range that supports new environmental sustainability global standards and deliver water and energy reductions of up to 50% and more during the manufacturing process, had reported higher levels of productivity and lower processing costs, thereby helping them to save costs. The new wave of AVITERA® SE range now features a broad palette color spectrum that includes the palest to the deepest and the darkest shades.
Other sustainable innovations from Huntsman Textile Effects include the GENTLE POWER BLEACHâ„¢, another flagship innovation which saves energy consumption by 40% and reduces water usage by at least 30%. Other sustainable products in the Huntsman Textile Effects portfolio include NOVACRON® TS, OLEOPHOBOL® CP, PHOBOL® and LANASOL® CE.
Huntsman Textile Effects has also rolled out our Productivity Improvement Program (PIP), which offers our privileged customers, operational excellence and differentiation for economic, technological and environmental sustainability, all of which come with the added advantage of reducing the environmental impact of textile manufacturing.
With our focus to provide TOTAL textile solutions across all aspects of the textile chain, combined with innovative products and outstanding application expertise, Huntsman Textile Effects will continue to ensure that the textile businesses can remain sustainable as we share our capabilities to help our customers maximize their performance to meet the environmental challenges facing the industry and towards supporting a more sustainable environment.
Together, we can make a difference !
Paul Hulme
President, Huntsman Textile Effects
About Hunstman
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. Research, innovation and sustainability are at the heart of what we do and we use cutting edge technology to develop innovative solutions to create innovative products and technologies with intelligent effects, such as built in freshness, sun protection or state-of-the-art dyes to reduce water and energy consumption, meeting the needs of our customers and supporting a more sustainable environment. With operations in 110 countries and 14 primary manufacturing facilities worldwide in twelve countries (China, Columbia, Germany, Guatemala, India, Indonesia, Mexico, Pakistan, Thailand, Turkey, Switzerland, USA), Huntsman TE is uniquely positioned to provide fast and expert technical service wherever our customers are based.